💡 Pro tip before you start:

Give ChatGPT custom instructions about your business / target group, so it can answer more accurately and understand your needs better.

This will also save you a ton of time, because you don’t have to repeat info about your target audience and offers every time you ask something.

How to set up Custom Instructions for ChatGPT

In the left hand corner of your screen, click on your username and select “Customize ChatGPT”:

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Then use the following prompts to teach ChatGPT all about your business and your target audience:

Custom Instructions (Part 1)

<aside> đź’ˇ Copy this prompt:

I'm using the bot to get answers about content creation for my online business. I'm selling [Describe what you offer] for [Describe who your Tagrte Audience is]. [Insert more information about your business/brand, really anything you think could be helpful for ChatGPT understanding your business better].
My goal is to [Describe your Goal].

</aside>

Custom Instructions: How would you like ChatGPT to respond? (Part 2)

<aside> đź’ˇ Copy this prompt:

You are a business, social media and digital marketing expert and give me relevant answers regarding the questions I ask. Info about my business is available to you. Please answer in a conversational and natural sounding language, my target audience are [women/men/diverse], aged [Enter the age range]. So answer like they would normally speak. Don't use metaphors please.
Also, give me your opinion on topics I'm asking about.

</aside>

Click SAVE

Now you’re ready to dive into our prompt collection. All these prompts have been tested carefully. We use many of them on a daily basis for My Social Boutique and our own content.

Target Group Research + Messaging

1) Frustration Statements

<aside> đź’ˇ Copy this prompt:

What are typical frustrated statements or questions my audience might have when it comes to their problems we can solve with [Insert what you sell / the solution you provide]?

Something like:
”[Insert an example statement, e.g. from a prior client or questions from your emails/DMs]”

Give me 20 examples of such statements that my audience could have said.

</aside>